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CASE STUDY

Menlo Realty – Chakan High Street

Client: Menlo Realty
Project: Chakan High Street – Commercial Hub
Location: Chakan, Pune

Objective:

Promote and sell premium commercial shops at Chakan High Street with attractive investment benefits, including assured monthly rent.

Challenge:

Highly competitive commercial real estate market in Pune’s outskirts.
Needed to attract both investors and business owners with a compelling value proposition.
Required a campaign that could run for a full year and keep momentum.

Solution:

Crafted a bold campaign around the idea “Be Selfish”
(English) and स्वार्थी व्हा!(Marathi) to grab attention.
Communicated the investment benefit upfront: “Get
₹30,000/month rent for 3 years from registration only.”
Designed multi-language creatives for wider reach.
Deployed across digital platforms with targeted ads,
retargeting, and lead generation campaigns.

Campaign Details:

Duration: 365 days
Campaign Budget: ₹60 Lakhs
Ticket Size: ₹25 Lakhs – ₹80 Lakhs
Configuration: Commercial Shops

Impact:

Cost Per Lead (CPL): ₹263
Leads Generated: 21,868+
Conversions: 100+ sales closed