Menlo Realty – Chakan High Street

  • Client: Menlo Realty
  • Project: Chakan High Street – Commercial Hub
  • Location: Chakan, Pune

Objective:

Promote and sell premium commercial shops at Chakan High Street with attractive investment benefits, including assured monthly rent.

Challenge:

  • Highly competitive commercial real estate market in Pune’s outskirts.
  • Needed to attract both investors and business owners with a compelling value proposition.
  • Required a campaign that could run for a full year and keep momentum.

Solution:

  • Crafted a bold campaign around the idea “Be Selfish”
    (English) and स्वार्थी व्हा!(Marathi) to grab attention.
  • Communicated the investment benefit upfront: “Get
    ₹30,000/month rent for 3 years from registration only.”
  • Designed multi-language creatives for wider reach.
  • Deployed across digital platforms with targeted ads,
    retargeting, and lead generation campaigns.
Campaign Details:
  • Duration: 365 days
  • Campaign Budget: ₹60 Lakhs
  • Ticket Size: ₹25 Lakhs – ₹80 Lakhs
  • Configuration: Commercial Shops

Impact:

  • Cost Per Lead (CPL): ₹263
  • Leads Generated: 21,868+
  • Conversions: 100+ sales closed