info@sashmedia.com sashmediaofficial@gmail.com +91 996 000 5832 Contact Us
Get In Touch

CASE STUDY

Netafim India

  • Client: Netafim India

Objective:

  • Strengthen Netafim’s image as a next-gen agri-automation brand.
  • Communicate complex irrigation technology in a simple, farmer-friendly language.
  • Build regional engagement across Maharashtra, Karnataka, and Gujarat.
  • Generate qualified digital leads for irrigation and automation systems.

Challenge:

  • Farmers perceived Netafim as a technical, high-end brand, difficult to relate to.
  • Low awareness about automation benefits beyond drip irrigation.
  • Limited digital storytelling in vernacular formats.
  • Need to align global positioning with local emotion and trust.

Solution:

We created a dedicated social media property called Krishi Samvaad.

This was a live, interactive content series hosted by agronomists, designed to educate farmers about:

  • Why drip irrigation is important for their crops
  • Different techniques of drip irrigation
  • Best practices to increase yield
  • Technical aspects of using drip systems effectively
  • Advantages like less water wastage and reduced fertilizer consumption

The content covered multiple crops such as Sugarcane, Ginger, Turmeric, and Banana, and was broadcast in five languages—Marathi, Gujarati, Kannada, Tamil, and Telugu—to ensure regional reach and better understanding.

Impact:

  • 2.2M reach
  • 1.3M engagement
  • 1,255 leads.

The initiative not only spread awareness of drip irrigation but also drove strong farmer engagement and lead generation, positioning NETAFIM as a trusted partner in modern agriculture.